Head Of Marketing - Audience & Performance
- Lead a sophisticated paid acquisition, audience and performance function
- 12-month fixed-term contract – $210,000–$220,000 base + super
- Shape digital marketing at a trusted, member-focused Australian organisation
Reporting to the Chief Customer Officer, you’ll lead specialists across media, data and analytics, and tag management. The role owns audience strategy, paid acquisition, measurement, attribution and marketing data.
This is a senior marketing leadership role. A strong performance and technical marketing skillset is essential.
DMC has partnered with a trusted financial services organisation that puts its members first and is known for loyalty and trust within the community. It is undergoing an exciting transformation and is seeking the right person to lead its digital marketing function for a fixed term.
You will: - Lead paid acquisition strategy across Google, Meta, programmatic and other relevant performance channels
- Build audience strategies using behavioural data, segmentation and customer signals to improve acquisition quality
- Optimise media investment based on CPA, ROAS, conversion and broader commercial outcomes
- Own performance measurement, including attribution, incrementality, reporting and channel effectiveness
- Lead agency and technology partners whilst retaining capability and commercial judgement in-house
To be successful, you will have: - A deep understanding of campaign and channel performance and what drives acquisition
- Comprehensive search knowledge, including how search behaviour and emerging AI-led discovery are changing how brands earn visibility
- Strategic and practical fluency with GA4, Google Tag Manager, pixels, events, conversion architecture and attribution
- Experience leading specialist teams and building performance capability, with the hands-on ability to challenge existing processes and deliver results
What’s in it for you: - 6 weeks’ paid annual leave per year
- Contributions to your private health insurance
- Central Sydney CBD location with hybrid flexibility (Tuesday–Thursday in office)
To forward your details to Luke Garvin, apply via the button below.
For recent vacancies, industry insights and the DMC candidate career portal, please visit:
https://www.dmc-recruit.com.au/
https://www.linkedin.com/company/dmc-recruitment-and-advisory
#SCR-luke-garvin
