Head of Marketing - HealthCare - SME
Our client, a privately owned healthcare business operating multiple sites across NSW, is seeking a dynamic Head of Marketing to lead its complete brand transformation. They're embarking on an ambitious expansion through acquisition, and they need you to build their marketing foundation from scratch.
This is your chance to have a genuine impact and ownership, working directly with the Managing Director to create and execute a comprehensive marketing strategy that drives growth across multiple locations.
WHAT YOU'LL DO - Lead the complete company rebrand—establishing brand identity, positioning, and messaging across all practices.
- Develop and execute integrated marketing campaigns across digital, social, traditional advertising (radio, outdoor), and community engagement.
- Build marketing infrastructure from the ground up, including implementing a CRM.
- Drive consumer engagement and revenue growth through targeted local area marketing initiatives.
- Manage the offshore marketing support team and coordinate campaign execution.n
- Work closely with the MD and CFO to develop strategies, budgets, and demonstrate ROI
- Create scalable processes and systems to support continued expansion
WHAT YOU'LL BRING
Essential:
- 8-10+ years marketing experience with 5+ years in senior leadership roles
- Proven track record in developing successful brand strategies and leading rebrands
- Demonstrated success with local area marketing, traditional advertising (radio, outdoor advertising, print), and community engagement
- Experience building marketing functions from scratch and establishing infrastructure
- Excellent stakeholder management and ability to influence senior leadership
- Healthcare/Retail or multi-site service industry experience
- B2C marketing background for professional services
- Understanding of franchise or multi-location business models
WHY THIS ROLE?
Opportunity to build and shape a marketing function from scratch
Direct reporting to the Managing Director with high visibility and strategic influence
Lead an exciting rebrand and business transformation
Make a tangible impact on animal and human healthcare across NSW communities
READY TO MAKE YOUR MARK? We want to hear from you if you're a strategic marketing leader passionate about building brands and driving growth.
To forward your details to Duncan McNeill, please apply using the button below.
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